Exponential Potential
More impact. More innovation. Greater momentum.
About MMG
Multiply Media Group (MMG) is an Out-of-Home media powerhouse driving performance and innovation across the sector. Our ambition is limitless, but our approach is precise.
We invest in high-potential media assets, catalyse growth with innovation, and create synergy across our portfolio through strategic investment and smart leadership.
Our Companies
Our group includes BackLite Media, Viola Media, Media 247, and Purple Printing. Together, our companies form an integrated ecosystem built to deliver scale, precision, and sustained value.
News & Insights
London Lites is Now BackLite UK, a Network Built for Today and Desirable by Tomorrow
London Lites has officially rebranded as BackLite UK, aligning an established UK portfolio with the wider BackLite Media brand. This reflects the transition of London Lites into a broader international Out-of-Home group, reinforcing BackLite UK’s position as a leader in premium OOH media in the UK.
Multiply Media Group Acquires 100% of London Lites, Accelerating UK Expansion and Strengthening Its Global DOOH Portfolio
MMG fully acquires London Lites, adding 65+ premium DOOH sites and creating Backlite UK, unlocking programmatic growth and major operational synergies for rapid UK market expansion.
Multiply Media Group Becomes a Member of Outsmart, Strengthening Its Presence in the UK OOH Market
MMG joins Outsmart, strengthening its UK presence and supporting global growth through industry collaboration, insights, and innovation to advance data-driven, future-ready OOH.
Sustainability
At MMG, sustainability isn’t a separate initiative — it’s embedded into how we think, operate, and grow. Our commitment to a better future is built on three core pillars: responsible media development, partnership-led progress, and a people-first culture.
Partnership-Led Progress
True progress is never achieved in isolation. We work closely with like-minded stakeholders to champion sustainable practices across the industry. Through collaboration, knowledge sharing, and mutual accountability, we drive systemic change, and multiply our collective impact.
Responsible Media Development
We believe innovation should never come at the planet’s expense. That’s why we prioritise smart, sustainable Out-of-Home media solutions that minimise environmental impact while maximising long-term value.
People-First Culture
Fostering a culture that empowers individuals, supports wellbeing, and invests in continuous learning. We believe that by nurturing talent and creating a purpose-driven environment, we can shape a more sustainable business and industry.




