Exponential Potential
More impact. More innovation. Greater momentum.
About MMG
Multiply Media Group (MMG) is an Out-of-Home media powerhouse driving performance and innovation across the sector. Our ambition is limitless, but our approach is precise.
We invest in high-potential media assets, catalyse growth with innovation, and create synergy across our portfolio through strategic investment and smart leadership.
Our Companies
Our group includes BackLite Media, BackLite UK, BackLite KSA, Viola Media, Media 247, and Purple Printing. Together, our companies form an integrated ecosystem built to deliver scale, precision, and sustained value.
News & Insights
July 9, 2026
by
Ahmed Emam
Dubai-it: What It Means to Build Media at Dubai Speed
When Dubai-it was launched as a citywide philosophy, it gave a name to something businesses in this market have long understood. The philosophy is simple: achieve exceptional results in record time without letting speed compromise quality. Move fast.
July 1, 2026
by
Multiply Media Group Expands into Saudi Arabia Through Strategic Partnership with Cenomi Centers and the Launch of BackLite KSA
New partnership will establish a premium digital Out-of-Home advertising network across leading retail destinations in Riyadh and Jeddah
June 5, 2026
by
MMG
Multiply Media Group Releases SpotLite 4.0, Bringing Together Global Voices in Out-of-Home
SpotLite 4.0 marks the fourth edition of SpotLite, the flagship publication for the Out-of-Home media industry and the first edition published under Multiply Media Group (MMG).
More Impact
At MMG, we create meaningful impact by prioritising people, advancing environmental responsibility, and shaping a more ethical and sustainable media ecosystem.
Sustainability
Embedding environmental responsibility into how we design, operate and innovate, integrating sustainable principles across our OOH assets, reducing operational impact, and building environmental awareness across our teams and partners.
People-First
Empowering people across MMG and the communities we operate in by embedding wellbeing, inclusion, and learning into our culture, strengthening diversity and equitable opportunities, and extending our impact beyond the business.
Responsible Business & Ethics
Driving trust and accountability across MMG and the wider OOH ecosystem through transparent, ethical, and compliant practices, strong governance, and a responsible media supply chain.
Continuing our dedication to sustainability is not just building the future of OOH media - we’re doing it responsibly, collaboratively, and with people at the centre.
