Exponential Potential
More impact. More innovation. Greater momentum.
About MMG
Multiply Media Group (MMG) is an Out-of-Home media powerhouse driving performance and innovation across the sector. Our ambition is limitless, but our approach is precise.
We invest in high-potential media assets, catalyse growth with innovation, and create synergy across our portfolio through strategic investment and smart leadership.
Our Companies
Our group includes BackLite Media, BackLite UK, Viola Media, Media 247, and Purple Printing. Together, our companies form an integrated ecosystem built to deliver scale, precision, and sustained value.
News & Insights
March 30, 2026
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MMG
Multiply Media Group Appoints Elie Hajjar as Chief Operating Officer to Drive Next Phase of Growth
Multiply Media Group (MMG) has appointed Elie Hajjar as Chief Operating Officer (COO), strengthening its leadership team as the group accelerates its expansion across regional and international markets.
Dubai
March 25, 2026
by
MMG
Multiply Media Group Launches “More Impact” to Champion Responsible Growth Across the Organisation
Multiply Media Group launched “More Impact,” a framework focused on People, Sustainability, and Ethics to drive responsible growth, strengthen workforce development, and ensure transparent, future-ready operations globally.
London
March 12, 2026
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BackLite UK and Wildstone unveil luxury revamp of Wandsworth Roundabout
BackLite UK and Wildstone upgraded London’s Wandsworth Roundabout DOOH site with new premium Daktronics LED screens to attract luxury brand advertisers.
More Impact
At MMG, we create meaningful impact by prioritising people, advancing environmental responsibility, and shaping a more ethical and sustainable media ecosystem.
Sustainability
Embedding environmental responsibility into how we design, operate and innovate, integrating sustainable principles across our OOH assets, reducing operational impact, and building environmental awareness across our teams and partners.
People-First
Empowering people across MMG and the communities we operate in by embedding wellbeing, inclusion, and learning into our culture, strengthening diversity and equitable opportunities, and extending our impact beyond the business.
Responsible Business & Ethics
Driving trust and accountability across MMG and the wider OOH ecosystem through transparent, ethical, and compliant practices, strong governance, and a responsible media supply chain.
Continuing our dedication to sustainability is not just building the future of OOH media - we’re doing it responsibly, collaboratively, and with people at the centre.
