As the Group has evolved, our ambition has never been simply to assemble assets under one umbrella. It has been to build a scalable investment platform defined by disciplined oversight, strong portfolio design, and the ability to create value systematically over time.

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That philosophy is especially visible in media and communications. Today, MMG stands as a powerhouse in the UAE’s Out-of-Home (OOH) sector, with a market-leading position built on scale, asset quality, execution strength, and an increasingly data-led approach to growth. But leadership at home is only one part of the story. Equally important is our ability to take that strength and translate it into a broader, more ambitious international growth journey.

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This is where the 2PointZero model becomes distinctive. We are not building media assets in isolation. We are building an ecosystem in which strong businesses, strategic capital, operational discipline, and intelligent deployment of technology work together to create compounded advantage. In that sense, media is not just a vertical within the portfolio. It is one of the clearest expressions of how 2PointZero builds, scales, and elevates category leaders.

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Our leadership in the UAE OOH market reflects years of focused execution and a deep understanding of how premium media infrastructure, client trust, and commercial agility come together to create enduring market positions. At the same time, our expansion into the UK marks an important next chapter. It signals that our ambitions are not solely regional. We are building for relevance and scale in international markets, with the confidence to grow where we see the right strategic fit, the right operating model, and the right long-term opportunity.

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What underpins this journey is a clear belief that modern growth must be both disciplined and intelligent. Scale on its own is not enough. It must be matched by design, supported by careful portfolio construction, effective business integration, and a constant focus on where future value will come from. That is why 2PointZero’s evolution is not simply about expansion. It is about building a platform capable of repeatedly creating stronger businesses over time.

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AI is becoming an increasingly important part of that equation — not as a standalone narrative or a trend to be followed, but as a practical enabler of sharper decisions, stronger insights, and faster execution. Across media and communications, AI opens up new possibilities in audience intelligence, content optimisation, operational efficiency, pricing, and real-time responsiveness. Used effectively, it strengthens our ability to make better decisions at speed and unlock greater value from the scale we have built.

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For MMG, this is fully aligned with our direction of travel. Our role is not only to lead in one market, but also to help redefine what media businesses of the future should look like: more intelligent, more integrated, more accountable to outcomes, and more capable of translating reach into real influence. The combination of market leadership, international expansion, and AI-enabled capability gives us a strong foundation from which to do exactly that.

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The story of 2PointZero is therefore not just one of growth. It is one of intentional growth. It is about building platforms, not collections; category champions, not isolated assets; and future-ready businesses capable of competing confidently at both regional and international levels.

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That is the opportunity ahead of us: to continue strengthening our leadership in the UAE, expand our presence in global markets, and build a media and communications platform defined not only by scale, but also by vision, adaptability, and long-term value creation.