Multiply Media Group (MMG) is strengthening its commitment to sustainable, long-term growth with the launch of “More Impact”, a group-wide initiative designed to embed responsible practices across all operations as the organisation continues to expand regionally and internationally.

“More Impact” brings together a set of priorities already shaping the organisation, aligning them under a clear and consistent framework as MMG enters its next phase of growth.

Henrietta Shakespeare, Chief of Staff at Multiply Media Group, said: 
“As MMG continues to scale, it is critical that we build a business that’s not only high-performing, but also responsible and future-ready. ‘More Impact’ reflects how we are aligning our operations, culture, and partnerships to support sustainable, long-term growth.”

The initiative is built around three core pillars, People-First, Sustainability, and Responsible Business & Ethics, each representing a key area of focus as the Group scales.

At its heart, More Impact is about people. MMG continues to invest in building a resilient, future-focused workforce through leadership development, innovation workshops, and skills-based training programmes, including AI-focused learning. These efforts are complemented by wellbeing initiatives, inclusive practices, and ongoing opportunities for growth, alongside community engagement, volunteering, and charitable partnerships that extend MMG’s role beyond the workplace.

The Group is also deepening its environmental commitment, encouraging more conscious and informed practices across the organisation. Recently, employees participated in an immersive learning experience in Dubai with a community centered on sustainable living. The experience provided practical insights into renewable energy, resource efficiency, and local food production, while prompting discussions on how these principles can guide daily business decisions.

MMG’s governance pillar reinforces its approach to responsible practices, with a continued focus on transparency, ethics and responsible partnerships. Through structured frameworks, targeted training, and responsible partnerships, the group is ensuring that accountability and integrity remain central to how it operates.

“More Impact” will be delivered through a year-round programme of initiatives, translating these priorities into consistent action across the organisation.

As a leading international Out-of-Home media group, MMG recognises that lasting growth depends on the value organisations create beyond commercial performance “More Impact” reflects this belief, advancing a model of growth that is scalable, responsible, and built for the future.